Our Story

Hey, we’re the humans behind AIdiot.

25 years ago, we started out as print designers – back when layouts were made with Pantone books, not pixels. Then came the internet, and for the last 20 years we’ve worked as web designers and developers in the creative industry, helping shape the online spaces we all live in today.

And then came AI.

Like a lot of people, our first reaction was fear.

What happens to designers, writers, creators, when a machine can do it all?

But here’s what we’ve learned: AI is powerful, unpredictable, and sometimes genuinely amazing—but it’s also ridiculous, full of errors, and completely dependent on the humans who guide it.

AIdiot was born out of that contradiction.

It’s a brand that mocks the hype, pokes fun at the panic, and sometimes reminds us that humans will prevail.

Whether you’re a coder, designer, gamer, or just someone trying to figure out what the robots are up to.

This is your uniform for the AI age.

Because the best way to face the future?

👉 Laugh at it.